Cotopaxi is a sustainable outdoor brand that creates packs with unique color combinations. In their Del Dia collection, all of their products are put together with repurposed and scrap fabric, meaning that no two packs are the same. In addition to promoting sustainability, Cotopaxi empowers their workers by letting them choose whatever colors they want to put together.

To highlight these unique packs, this campaign shows a variety of their products, displaying the endless color combinations. Within this, the #NoTwoTheSame social campaign enhances the experience, allowing the audience to participate and show off their packs as well as show the cool places they are taking them. To go along with this, the campaign also shows the packs in adventurous settings, convincing the audience that bright bags are more appropriate and fun when exploring cool and colorful places.