Schwinn is a well loved bike brand by older generations, but they unfortunately went under the radar in the early 2000s. The goal of this brand refresh is to bring Schwinn back into conversation and inspire a new generation of bikers. The palette continues with Schwinn’s classic red color along with other bright and nostalgic colors. The logo itself has more character than their current one, taking after the iconic compass symbol. The designs are bold with a vintage yet universal feel, taking inspiration from Schwinn’s catalogues from the 1900s. The imagery features detail shots of the bike, focusing on their design and craftsmanship. Overall, this refresh is meant appeal to people in their twenties with a love for all things vintage.