Relove is a conceptual organization made to destigmatize the use of old clothing. As an educational platform, Relove’s goal is to slow down the fast-paced nature of the fashion industry, extend the life of clothing, and stop the waste of natural resources. Relove also highlights designers and businesses in the community who are already doing their part, showing the potential of secondhand and upcycled garments.

To reduce the stigma of reusing clothing, the brand is clean and consistent, creating value for the whole idea. The color green represents sustainability as well as money, and cool examples of clothing are shown to generate inspiration. This approach supports Relove’s mission of persuading people that upcycling clothing is a plausible idea and a way to help the planet.