Yellowstone Forever is a nonprofit organization for Yellowstone National Park. Their purpose is to educate people and to “protect, preserve, and enhance”. This campaign is meant to encourage safety and remind people how to visit Yellowstone with respect to the land and the wildlife. The imagery features cute animals in combination with playful headlines that have serious implications. The tone of the campaign has a humorous overtone because a lot of the other practical warnings are usually not taken seriously. Yellowstone is a beautiful place where you can observe untamed animals in their natural habitat, though it is important to remind people to keep their distance and have respect.